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Steady Posting

For heating and air businesses

Social posts for heating and air businesses, all year.

Your customers think about you when the season gives them a reason. We plan 20 posts a month around those moments, use your own job photos when you send them, and schedule everything to Google Business Profile, Facebook, Instagram and LinkedIn.

A year of heating and air topics

Three of the ideas we would build posts around each month. Your batch mixes these with your own services, your area and your photos. Want them as a printable list? Use the free content calendar tool.

January

  • Why furnace filter checks belong on your January checklist
  • What uneven winter heating can tell you about airflow
  • Keeping outdoor heat pump units clear after snowfall

February

  • What to note before calling about furnace noises
  • Checking room vents before adjusting your winter thermostat
  • Why your heat pump sometimes steams during winter

March

  • Preparing your heating and cooling system for spring transitions
  • What homeowners can expect during a spring cooling inspection
  • Checking outdoor equipment clearance as winter debris collects

April

  • Getting your air conditioner ready before warmer afternoons arrive
  • Why spring landscaping needs space around your condenser
  • Finding your air filter size before buying replacements

May

  • Testing cooling settings before the first extended warm spell
  • What to check when upstairs rooms feel warmer
  • Recognizing condensate drain issues as cooling season begins

June

  • Keeping supply vents clear during summer furniture rearrangements
  • What longer air conditioning cycles mean during hot weather
  • Planning summer thermostat settings around your household routine

July

  • What to check when your air conditioner stops cooling
  • Why closing every unused room vent deserves another look
  • Spotting unusual ice buildup on summer cooling equipment

August

  • Checking your filter after a busy summer of cooling
  • Why outdoor condenser fins need careful professional cleaning
  • Documenting recurring cooling problems before your service appointment

September

  • Preparing your furnace before the first chilly evening
  • Switching between heating and cooling during September temperature swings
  • What a fall heating maintenance visit typically includes

October

  • Testing your thermostat heating mode before colder mornings settle
  • Keeping fallen leaves away from outdoor heating equipment
  • Checking accessible vents before moving furniture for autumn

November

  • Recognizing when furnace cycling changes deserve a service call
  • Preparing heating equipment access before winter service visits
  • Understanding heat pump operation as outdoor temperatures fall

December

  • Keeping decorations clear of heating vents and equipment
  • Planning thermostat settings before leaving for winter travel
  • What to record when heating problems happen intermittently

A real post from our calendar

From Forge Dev Studio's own schedule. It advertises a phone service, so yours would be about your work instead. The photo was made with AI.

Social post image with the headline: Hands in a unit. A no-heat call rings out.
HVAC
Google Business Profile

In an attic when a no-heat call comes in? Forge Voice is an AI receptionist that takes your HVAC caller's name, number and needs. [Button: Call now]

Facebook

When you are in an attic, a no-heat caller reaching voicemail may try another company. Our AI receptionist takes the caller's name, number and what they need. Call (706) 981-6655 to hear our agent answer. #ForgeVoice #HVAC #HVACBusiness

Photos that make good posts

  • Before and after of a professionally cleaned condenser coil
  • A new furnace installation with a tidy work area
  • A technician replacing an accessible air filter
  • An outdoor heat pump with clear surrounding space
  • A thermostat installation showing the finished wall
  • A technician inspecting an accessible condensate drain

What we confirm with you first

These show up in ads for your trade all the time. We only write them if you tell us in writing that they are true for your business.

  • EPA-certified refrigerant technicians
  • Authorized dealer for specific equipment brands
  • Same-day air conditioning repairs
  • Emergency heating service available around the clock
  • Parts and labor warranty included with installation

Not sure a post is safe? Try the free post checker.